To quote Fredric Jameson’s ‘Postmodernism, or the Cultural Logic of Late Capitalism’ in Media and Cultural Studies: KeyWorks, “Technology is, however, on the Marxist view the result of the development of capital, rather than some primal cause in its own right.” (pg 423) The thing about the
In terms of what Jameson is talking about in his reading, the media are at a stage where different parts of the industry are ‘re-inventing’ productions that have already been made. An example of this would be something like Star Wars. However, in relation to the Black Lives Matter, we should look at not whether a particular form of media has been reproduced, but whether another movement in time is being reproduced instead, in particular, the Civil Rights Movement that occurred in America through the 50’s and 60’s. Now it is definitely up for debate as to whether or not the movements are similar or not, but there are certain elements that favour both sides of the argument.
The most obvious differences between the two movements is the way in which the the message was spread. The Civil Rights Movement as mentioned was a movement that occurred in the USA during the 50s and 60s, as an uprising against the oppression of black people in the United States, eventually culminating with the Civil Rights Act being passed in 1964 under the presidential reign of Lyndon Johnson. The
In terms of Jameson’s argument about technology and postmodernism, it can be said that the Black Lives Matter movement flourished as a result of social media and technological advancements that were not seen during the Civil Rights Movements of the 50s and 60s. It would have been very interesting to see how the Civil Rights Movement would have benefitted from the same technology of the present day, i.e. twitter, Facebook, etc.
Anderson, M and Hitlin, P. (2016). The hashtag #BlackLivesMatter emerges: Social activism on Twitter. Available: http://www.pewinternet.org/2016/08/15/the-hashtag-blacklivesmatter-emerges-social-activism-on-twitter/. Last accessed 28th March 2017.
Haki Creatives. (2017). Her Story. Available: http://blacklivesmatter.com/herstory/. Last accessed 28th March 2017.
Jameson, F. (2012). Postmodernism, of the Cultural Logic of Late Capitalism . In: Durham, M and Kellner, D Media and Cultural Studies: KeyWorks. 2nd ed. UK: Blackwell Publishing Ltd. 407-433.